Blog
Building in the open.
August 19, 2026 · Matt Newman
The cheapest week you'll ever spend
Building got fast, so validating got skipped. But the week spent deciding whether to build is the only week that can save the other twenty — and it's the one nobody budgets for.
August 7, 2026 · Matt Newman
Unit economics when your cost of goods thinks
Software had near-zero marginal cost for thirty years, and every SaaS pricing instinct we inherited assumes it. AI products break that assumption — and the playbook has to change with it.
July 24, 2026 · Matt Newman
CAC is not a marketing number
Treating customer acquisition cost as a marketing metric is why so many financial models are fiction. It's an input to the P&L, and it has to be measured before the model is built — not after.
July 10, 2026 · Matt Newman
What your free trial should actually give away
Most trials are the paid product on a timer, which teaches the customer nothing and costs you everything. Give away the answer; charge for acting on it.
June 27, 2026 · Matt Newman
The three numbers in your plan that have to agree
Most plans aren't wrong in one place — they're inconsistent across three. Market size, price, and cost to acquire have to tell the same story, and usually they don't.
June 13, 2026 · Matt Newman
Why a tool that learns beats a tool that's frozen
Most AI tools are as smart as the day they shipped. Ours gets sharper with every founder who comes before you — here's why that compounding gap is the whole product.
June 11, 2026 · Matt Newman
Introducing buildArI
From idea to build — why we made a home for the products, the pipeline, and everything we ship next.
June 9, 2026 · Matt Newman
Why our specs only contain decisions
Thin specs cause a 30% bug-fixing tax. Here's the discipline that removes it — write only what a human can decide.